M&S urges government to ditch ‘faecal bulk’ fibre guidance for simpler health messaging
· retailgazette.co.uk
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/ms-urges-government-to-ditch-faecal-bulk-fibre-guidance-for-simpler-health-messaging/"></div>Marks & Spencer has called on the government to overhaul rules governing fibre health claims, arguing that phrases such as “faecal bulk” and “intestinal transit” should be replaced with simpler, consumer-friendly language. The company has joined nutritionist Emily English and Bowel Cancer UK ambassador Dr Anisha Patel in writing to the Secretary of State for...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/ms-urges-government-to-ditch-faecal-bulk-fibre-guidance-for-simpler-health-messaging/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
Marks & Spencer has called on the government to overhaul rules governing fibre health claims, arguing that phrases such as “faecal bulk” and “intestinal t...