Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
· multichannelmerchant.com
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. We spoke with Lopez about his new day-to-day, how Behr is thinking about defending itself against AI search and declining web traffic, why creators should have freedom to create their own messaging and the brand's steady expansion into the Pro segment.
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. In his new ro...