MrBeast has hired a team from an A16z-backed startup as he races to build a creator platform

· businessinsider.com

MrBeast's company hired the CEO and others from the creator-commerce startup Pietra. YouTube's top star wants to match brands with creators.

MrBeast has been on a hiring spree as he builds a platform to match brands with creators for sponsorship deals — and diversify his company beyond YouTube.

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