New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility
· multichannelmerchant.com
Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.
Marketers have long lived by the axiom “You can’t improve what you can’t measure.” But although 50% of consumers today use AI-powered search, according ...