Novo Nordisk rebrands to 'Novo,' unveils corporate changes as it fights for obesity market share
· cnbc.com
The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.
Novo Nordisk on Monday said it is rebranding its name to "Novo" and updating its corporate culture, as the company works to win back market share in the obesity...