Nutella's empire is making a multibillion-dollar play for America's snack market
· businessinsider.com
Ferrero spent billions buying US food brands, growing revenue fivefold. Its latest $3.1 billion cereal deal puts its expansion strategy to the test.
Baby Ruth, Butterfinger, Froot Loops, Frosted Flakes. They are all now owned by the same Italian company.
Best known for Nutella and Ferrero Rocher chocolates,...