Offline vs Online: Appliance brands change models to ease discount war
· economictimes.indiatimes.com
Manufacturers are now selling distinct product versions online and in physical stores. This strategy aims to reduce conflicts arising from e-commerce discounting practices. Companies like LG and Haier offer varied features and warranties across sales channels. Online sales are steadily increasing their market share for appliances and electronics. This approach helps maintain relationships with a large dealer network.
Brands to sell different product versions across channels to appease offline retailers
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