Over 50% event-goers travel inter-city as outstation mobility and discretionary spending surge: KPMG-EEMA report
· thehindubusinessline.com
KPMG-EEMA report reveals over 54% of event attendees travel inter-city, highlighting trends in mobility and discretionary spending.
Outstation travel and targeted discretionary spending emerged as the primary forces shaping event attendance in India, with more than half of attendees travelli...