Oxfam’s retail director on why shop-floor expertise remains central to digital growth
· retailgazette.co.uk
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/oxfams-retail-director/"></div>As Oxfam expands into rental and livestream shopping, retail director Rachel Cosgrove-Pearce explains why its stores and volunteers remain the engine behind its digital growth. For Oxfam, digital innovation is not about replacing the charity shop experience. It is about amplifying it. As second-hand fashion becomes increasingly mainstream, the charity is leaning into ecommerce, rental...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/oxfams-retail-director/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
As Oxfam expands into rental and livestream shopping, retail director Rachel Cosgrove-Pearce explains why its stores and volunteers remain the engine behind its...