Psychology says people who touch products before buying them may process ownership differently
· economictimes.indiatimes.com
It would be a mistake to assume that this behavior automatically means someone is materialistic or impulsive. Some people touch products simply because they want more sensory information before making a decision. Others may have a strongerneed for touch, a consumer trait linked to a preference for gathering information through direct tactile experience.
Psychology Says Touch Provides Information the Eyes Cannot
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