Puma India hits the 'value' track to get back in shape under new chief

· economictimes.indiatimes.com

Puma India is focusing on premium products and key sports categories for growth. The company is shifting away from discounted business and closing some stores. Running, hybrid fitness, and team sports are now central to Puma's strategy. Puma aims to offer global products simultaneously in India and other markets. Increased local manufacturing is also a significant part of their current operations.

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