PVR INOX bets on smaller multiplexes as single-screens decline
· economictimes.indiatimes.com
PVR INOX plans to add one thousand screens over five years. The company is focusing on smaller cities and affordable multiplex formats. This expansion utilizes asset-light models with developer funding for projects. Single-screen cinemas are declining, creating opportunities for multiplex growth. PVR INOX aims to reach underserved markets with wider audience choices.
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