Quick commerce race cuts product launch cycles to weeks
· economictimes.indiatimes.com
Companies are shrinking product innovation cycles to three months or less. Quick commerce platforms now drive seventy-five percent of total digital sales. This rapid growth allows for faster testing and market entry strategies. Consumers now trigger purchases based on immediate needs and occasions. Product launches are happening within two weeks depending on market trends.
Many FMCG cos reduce product innovation and launch cycles amid tight competition from D2C and regional brands
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