Quick commerce's rapid growth is rewriting India’s advertising playbook
· livemint.com
Advertising in India is transforming as brands allocate budgets to quick commerce platforms. Retail media is rising, capturing consumer attention during shopping, while traditional media like print remain resilient amid economic uncertainties.
Varuni Khosla
Varuni Khosla is a journalist with Mint, where she covers the consumer economy with a focus on hospitality and tourism, luxury, the business of s...