RDRs Aren’t Going Away—They’re Becoming The Center Of Revenue Execution In The Age Of AI and Buying Groups
· go.forrester.com
Revenue development reps (RDRs) aren’t obsolete. Discover how AI is elevating the RDR role in modern B2B organizations.
B2B buyers have changed the rules for and role of revenue development reps. Prospects and customers now do most of their research on their own—often with help...