<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/06/retailers-face-fresh-value-battle-as-lower-income-shoppers-cut-back/"></div>UK retailers are facing continued pressure from cash-strapped shoppers as new data shows lower-income households are cutting discretionary spend, switching supermarkets and buying more own-label groceries to make ends meet. The latest Vanquis Financial Wellbeing Index found that one in three workers earning under £40,000 have created additional income streams, as rising household bills continue...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/06/retailers-face-fresh-value-battle-as-lower-income-shoppers-cut-back/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->