RuPay-on-UPI boosts card usage, but profits remain elusive
· livemint.com
The low-value transaction base is attractive for customers because it makes payments easy, but it also complicates the commercial math for card issuers and fintechs.
Salman SH
Salman S.H. is an Assistant Editor with Mint in Bengaluru, where he covers startups, venture capital, and the broader internet economy. Over the cour...