Sebi weighs allowing celebrity endorsements for market entities
· economictimes.indiatimes.com
SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would allow celebrity endorsements at the brand level, while most advertisements will shift to a post-issuance reporting system, enhancing efficiency and relevance. This move acknowledges the widespread use of celebrity endorsements for brand building, but safeguards against undue investor influence on specific products.
The regulator has proposed permitting celebrity endorsements for financial entities at the brand level. Celebrities, however, would not be allowed to endorse sp...