Smaller cities take a big shine to diamonds grown in labs
· economictimes.indiatimes.com
The trend mirrors a significant shift in the US, the world's largest diamond consumer market, where lab-grown stones have moved from being a niche alternative to becoming mainstream in engagement jewellery. The growing popularity there, driven by affordability and the ability to buy larger stones for the same budget, offers a glimpse into the potential trajectory of the category in India.
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