Smart TV goes beyond the metros, unlocks a new mass audience
· livemint.com
Connected TVs are gaining popularity beyond the metros, with one in three users located outside urban areas. The growing viewership in smaller towns emphasizes opportunities for regional content and brands, transforming CTV into a mass-reach.
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and aud...