<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/sofa-com-appoints-new-md/"></div>Sunayna Azam [pictured left] has been promoted to managing director of Sofa.com, as the Frasers Group looks to drive the next phase of growth at the digitally-native furniture brand. Azam will oversee a renewed commercial agenda for the 20-year-old brand, focused on strengthening retail performance and expanding Sofa.com’s presence across hospitality, entertainment and design-led partnerships....<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/sofa-com-appoints-new-md/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->