Spotify's higher spending on marketing, AI features to hit profit
· economictimes.indiatimes.com
Spotify anticipates that increased marketing and development expenditures will adversely affect profits in the current quarter. The platform forecasts its third-quarter monthly active users to fall short of Wall Street's expectations, a decline attributed to product changes in emerging markets. To counteract this, Spotify is investing significantly in AI features aimed at attracting and retaining its user base, alongside introducing a new agreement for fan-generated covers and remixes.
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