<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/05/starbucks-charlotta-oldman-and-nik-dhodi-on-their-new-campaign-inspires-young-people-to-be-themselves/"></div>Starbucks Chilled Coffee has unveiled a new EMEA brand platform that is inspired by the pressure young people are under to “constantly edit” themselves and their desire to be themselves. Titled ‘Whatever Your Thing’, the marketing drive positions itself as the “perfect sidekick to main character energy. It was devised by AMV BBDO alongside Edelman,...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/05/starbucks-charlotta-oldman-and-nik-dhodi-on-their-new-campaign-inspires-young-people-to-be-themselves/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->