Sun-chase, a tourism lesson from Europe
· economictimes.indiatimes.com
Europe ingeniously capitalized on a solar eclipse by organising a captivating week-long festival that drew in tourists. Cruise ships flocked to optimal viewing areas while hotels enjoyed a surge in bookings. This remarkable initiative highlights the potential of innovative infrastructure and services to unlock economic growth. India, with its own celestial wonders, stands to gain significantly by leveraging investments to elevate these natural events into premium travel experiences.
On Wednesday, Europe demonstrated how even the heavens can be monetised. A total solar eclipse, visible across Greenland, Iceland, Spain and part of Portugal, a...