The B2B Category the Markets “Hate” the Most Today: GTM

· saastr.com

Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Br…

The B2B Category the Markets “Hate” the Most Today: GTM

Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B...


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