The Duct Tape Marketing Podcast
· ducttapemarketing.com
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain how small businesses can adapt the Marketing Hourglass for AI search, improve their visibility in tools such as ChatGPT, and identify gaps across the know, like, trust, try, buy, repeat, and refer stages. We talk AI search optimization, customer reviews, thought leadership, homepage content, authentic brand stories, onboarding, retention, and referral systems. Discover how to map your current customer journey and create a stronger marketing experience that turns visibility into trust, sales, repeat business, and referrals. 00:00 Introduction 01:43 How AI Changes the Sales Conversation 03:33 How AI Rewired the Buyer Journey 06:12 Make Your Homepage AI-Ready 08:53 See How AI Describes Your Business 11:03 Why Human Proof Wins in the AI Era 12:43 How to Build Trust in the Age of AI 15:08 Why Referrals Are Your Best Leads 17:40 Find the Leaks in Your Customer Journey Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain how small businesses can adapt the Marketing Hourglass for AI search, improve their visibility in tools such as ChatGPT, and identify gaps across the know, like, trust, try, buy, repeat, and refer stages. We talk AI search optimization, customer reviews, thought leadership, homepage content, authentic brand stories, onboarding, retention, and referral systems. Discover how to map your current customer journey and create a stronger marketing experience that turns visibility into trust, sales, repeat business, and referrals. 00:00 Introduction 01:43 How AI Changes the Sales Conversation 03:33 How AI Rewired the Buyer Journey 06:12 Make Your Homepage AI-Ready 08:53 See How AI Describes Your Business 11:03 Why Human Proof Wins in the AI Era 12:43 How to Build Trust in the Age of AI 15:08 Why Referrals Are Your Best Leads 17:40 Find the Leaks in Your Customer Journey Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts