The executive behind M&M's says this is marketing's most overlooked skill
· businessinsider.com
Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
After more than two decades at Mars, overseeing iconic brands like M&M's, Skittles, and Twix, the company's chief brand officer, Rankin Carroll, says one of the...