The Funnel Did Not Break. It Was Never the System.
· markempa.com
A billion-dollar building products company had 20,000 leads flowing into 10+ follow-up paths with no visibility. The funnel was not broken. The system underneath was never built. Here is what they fixed.
A few years ago, I started working with a billion-dollar building products company that was generating over 20,000 inbound leads a year. Those leads were flowin...