The Top-of-Wallet Challenge: Why Trust Alone Is Not Enough to Drive Card Usage
· pymnts.com
Credit unions win recurring bill payments but lose discretionary spending, where rewards, not trust, determine which card members reach for. A PYMNTS Intelligence and Velera collaboration.
Rewards are the top factor in choosing a card, and that’s where CU cards fall short. Competing on rewards is a credit union’s clearest path to closing the t...