UPI market-share cap faces enforcement hurdle as PhonePe, Google Pay retain nearly 80%
· thehindubusinessline.com
Enforcement hurdles persist as UPI market share cap confronts PhonePe and Google Pay’s near 80% dominance and evolving merchant economics.
The government’s deadline to enforce the 30 per cent market-share cap on individual UPI apps is approaching. But with PhonePe and Google Pay continuing to acc...