We Stopped Convincing Customers and Got Triple the Results
· markempa.com
A collections agency endorsed by Mother Teresa was 200% more profitable than competitors. When Brian applied the same empathy model to B2B, sales opportunities grew 303%.
One small thing changed my B2B marketing work in a big way.
Back in 2014, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I a...