What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
· marketingdive.com
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
CANNES, FRANCE — Cutting through the noise at Cannes Lions, a notoriously busy global gathering of advertisers, can be an uphill battle. OpenAI is looking to ...