What Kim Kardashian’s Skims means for India’s booming market
· thehindu.com
With Skims set to open stores in Mumbai and Delhi, India’s shapewear market is entering a new phase, one where global celebrity, body inclusivity, local fit, premiumisation and homegrown brands collide
Reality star and business mogul Kim Kardashian has spent much of her career being told that her body was the product. With Skims, she figured out how to make th...