Why Beautiful Food Isn’t Enough Anymore: Michelle Pak on the New Rules of Restaurant Advertising

· restaurantnews.com

Director Michelle Pak shares how Jimmy John's, Arby's, and Taco Bell build memorable, personality-driven restaurant ads.

The Commercial Director Behind Campaigns For Jimmy John’s, Arby’s and Taco Bell On Making Value Messages Memorable, Putting Brand Personality On The Plate, ...


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