Why StarKist chose to consolidate its marketing at one agency
· marketingdive.com
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
StarKist, the over 100-year-old marketer of canned tuna, has a lot going for it: broad name recognition, a familiar brand character in Charlie the Tuna and the ...