Why the simplest investment advice Is the hardest to follow
· livemint.com
Indian equity mutual fund inflows have fallen nearly 30% over two years despite no crash, illustrating why simple investing advice is intellectually easy but emotionally hard to follow.
Consider a market downturn. During the 2008 global financial crisis, the Sensex nosedived about 60% in less than 10 months! An investor who put ₹10 lakh into ...