Women athletes are helping Niva Bupa build trust in health insurance, says CMO
· livemint.com
As Niva Bupa and its UK parent partner with the 2026 Glasgow Commonwealth Games, CMO Nimish Agarwal explains why real-life recovery stories from female sports icons like Mirabai Chanu and Saina Nehwal are key to winning over customers in a low-trust industry.
The first question to ask ourselves is: what stories does the brand want to tell? The story of a comeback from an athlete’s standpoint has not been told enoug...