Your AI Strategy Already Made a Risk Decision. Have You?
· go.forrester.com
How do you know when an AI use case is too risky to pursue? The answer has less to do with the technology itself and more to do with whether your organization has the governance, processes, and decision-making discipline needed to support it.
Most marketing leaders I speak with are under intense pressure to drive adoption and prove the value of AI. Boards want an AI story for investors. Executives wa...